Paid Social Advertising

High-impact paid social campaigns across leading platforms — built to grow real profit, not just reach and volume

Performance-focused Paid Social strategies tailored to your audience

We turn paid social into a predictable growth channel across platforms — combining creative, targeting, and data to acquire customers at the right cost

We don’t optimize for clicks or CPM — we optimize to your target business KPI. Together we define what success means (CAC, new customer CPA, MER, break-even ROAS) and scale what drives profit

  • 30–70% growth in qualified leads for B2B/SaaS
  • –20–45% к CPA в eCommerce

What’s included

Everything you need to launch, test fast, and scale profitably — from strategy and setup to ongoing optimization and reporting

Keyword
Creative strategy & production
We plan angles, hooks, and UGC briefs — then iterate fast to find winners
Campaign
Audience & funnel targeting
Prospecting + retargeting built around intent signals and funnel stages
Ongoing
Testing, optimization & reporting
Structured A/B testing and weekly optimization based on business KPIs
Conversion-focused
Conversion-focused messaging
Copy and offers that match user intent and improve conversion rate

How we work

We follow a clear and proven 4-step process to build, launch, and scale campaigns that drive measurable business outcomes
01
Discovery & Strategy
We align goals, unit economics, audiences, and offers — then define the target KPI (CAC / new customer CPA / MER / break-even ROAS
02
Campaign Setup
We build the full-funnel structure, tracking, and a creative testing plan — everything is set up for controlled scaling
03
Launch & Monitor
We launch, monitor performance daily, and iterate quickly across creatives, audiences, and offers based on data
04
Optimize & Scale
We cut waste, scale winners, and stabilize performance at higher spend — tied to profit-driven KPIs

Tools & Methods

We combine industry-leading tools with performance-driven methodology to build campaigns that scale efficiently
Our methods
Data-first decision making
We use real numbers — not guesses — to guide every scaling decision
Continuous A/B testing
We test creatives, audiences, and offers to quickly find what drives profit
Full-funnel targeting
Prospecting + retargeting built as one system across funnel stages
Fast feedback loops & optimizations
Weekly iterations that cut waste and scale winners based on KPI signals
Platforms & Tools
Triple Whale / Northbeam / HYROS
First-party attribution and revenue tracking to scale based on true profit signals
Paid Social Platforms
Multi-platform buying and scaling (Meta, TikTok, Snapchat, Pinterest, X, LinkedIn, Reddit — as relevant)
GA4 + Looker Studio (secondary)
Supporting analytics layer for dashboards, insights, and stakeholder reporting
Performance-first mindset
We don’t chase vanity metrics. We optimize for outcomes tied to profit and growth

Let’s talk performance

Whether you’re looking to optimize your ad performance or scale your brand faster — let’s talk. We’ll review your current setup, identify quick wins, and outline the next steps for growth.

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