Funnel Strategy Retargeting

We build end-to-end funnel systems — from acquisition to conversion, retention, and upsells — to grow real profit
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Full-funnel strategy tailored to your audience and unit economics

We design the entire customer journey as one system: acquisition strategy, landing/CRO, retargeting, CRM follow-ups, and lifecycle flows that increase LTV and repeat revenue

We align every step to your target KPI (CAC, MER, break-even ROAS, payback, LTV:CAC) and optimize for profitable growth — not just traffic volume

  • 10–30% lower blended CAC through full-funnel optimization
  • 15–40% higher conversion rate from structured retargeting and lifecycle flows

What’s included

Everything you need to build a profitable funnel system — from acquisition strategy to conversion, retention, and upsells

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Keyword
Funnel architecture & growth plan
We map the journey, define funnel stages, offers, and KPIs — then build a clear plan for scaling
Campaign
Conversion system (LP + CRO)
Landing structure, messaging, and CRO experiments to lift conversion rate and payback
Ongoing
Retargeting & lifecycle sequences
Full-funnel retargeting plus email/SMS/CRM follow-ups that drive repeat revenue and LTV
Conversion-focused
Analytics, tracking & reporting
Clean tracking and reporting tied to your KPI (CAC, MER, ROAS, payback, LTV:CAC) — so you see real profit drivers
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How we work

We follow a clear 4-step process to design, implement, and scale a funnel system that drives measurable profit
01
Discovery & Strategy
We audit your current funnel, unit economics, and traffic sources — then define the target KPI (CAC, MER, payback, LTV:CAC) and growth roadmap
02
Funnel Setup
We build the funnel architecture: offers, messaging, landing/CRO plan, retargeting map, and lifecycle flows (email/SMS/CRM) tied to each stage
03
Launch & Monitor
We launch and validate the system end-to-end: tracking, attribution, funnel metrics, and conversion points — spotting leaks and fixing them fast
04
Optimize & Scale
We scale what drives profit: improve CVR, lift AOV/LTV, reduce blended CAC, and expand budgets only when unit economics stay healthy

Tools & Methods

We combine best-in-class tracking, lifecycle tools, and performance methodology to build funnel systems that scale profitably
Our methods
Data-first funnel decisions
We use real numbers — not assumptions — to guide every funnel decision: CAC, MER, payback, LTV:CAC
CRO & funnel experimentation
Structured testing across landing pages, offers, and messaging to lift conversion rate and profitability
Lifecycle & retention engineering
We build lifecycle sequences (email/SMS/CRM) that increase repeat revenue, AOV, and LTV
Fast feedback loops & optimization
We move fast: track leaks, fix bottlenecks, and iterate weekly based on KPI and unit economics
Platforms & Tools
HYROS / Triple Whale / Northbeam
First-party attribution and revenue tracking — so scaling decisions are based on profit, not platform-reported numbers
HubSpot / Salesforce (CRM)
CRM and pipeline management to convert leads, automate follow-ups, and improve close rate
Klaviyo (Email/SMS lifecycle)
Lifecycle flows for retention and upsells: welcome, abandonments, post-purchase, winback
Performance-first mindset
We don’t chase vanity metrics. We optimize what drives profit: payback, MER, LTV:CAC, and margin

Let’s talk performance

Whether you’re looking to optimize your ad performance or scale your brand faster — let’s talk. We’ll review your current setup, identify quick wins, and outline the next steps for growth.

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